Executive Dashboard for Strategic Decision-Making
Xerothia designed and implemented a centralized executive dashboard that unified multiple data sources into a single real-time decision-making platform. The result: greater visibility, faster commercial decisions, and stronger strategic alignment across leadership.
The Company
Super Giros Bolívar
Super Giros Bolívar operates in the financial services and transactional payments sector, managing high volumes of daily commercial and operational data across multiple channels.
As the business grew, so did the complexity of its reporting and performance tracking.
The Challenge
The commercial leadership team faced several critical issues:
Dispersed data across multiple systems
Manual report consolidation
Delayed access to key performance indicators
Limited real-time visibility into commercial performance
Strategic decisions were being made based on fragmented or outdated information, slowing reaction time in a highly competitive market.
Our Strategic Diagnosis
The core issue wasn’t the lack of data — it was the lack of integration and real-time visibility.
We identified that decision bottlenecks originated from manual consolidation processes and the absence of a unified performance view.
Before implementing technology, we mapped the entire commercial decision flow to understand exactly what information leadership needed — and when.
The Solution
We designed and implemented a unified management dashboard that:
Integrates multiple internal data sources
Updates key metrics in real time
Structures information by commercial priority
Provides dynamic performance visualization
The system was built around how the leadership team actually makes decisions — not around generic reporting templates.
The Impact
The new dashboard transformed the commercial area’s decision-making process:
Real-time access to strategic KPIs
Elimination of manual reporting workflows
Faster identification of performance gaps
Improved alignment between data and strategy
Strategic Takeaway
Data alone doesn’t drive growth — clarity does.
By transforming dispersed information into actionable intelligence, Super Giros Bolívar gained the visibility needed to make faster, smarter, and more strategic commercial decisions.